Horizon attended an Appian Government event and wanted to hand out brochures that better captured attention and reflected their innovative brand. The Director of Talent and Acquisition asked me to redesign the front and back of the brochures to make them more visually engaging. I began by creating several rough logo concepts to enhance brand identity, keeping in mind that Appian is a cloud computing software company. To complement that theme, I incorporated cloud-inspired visuals and tech-style node patterns into the background, giving the overall design a modern, dynamic, and technology-driven feel.